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Crisis Response refers to the various protocol implemented by a company to mitigate business impacts following a major disaster. Companies' first priority following a crisis is to assist first responders in the affected area (which may include firefighters, medical personnel, or event plant employees that are responsible for performing emergency procedures to prevent further damages). Simultaneously, companies begin efforts to minimize business impact from the disruption to expedite recovery, which requires: designating special recovery teams, creating ad hoc supply chains, communicating the crisisto stakeholders, and collaboration with other entities (possibly even competitors).

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